To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.
Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.
You can't be a leader by following a leader.
Designers don't actually solve problems. They work through them.
Brand is not what you say it is. It’s what they say it is.
When enough individuals arrive at the same gut feeling, a company can be said to have a brand.