Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy.

My mother's mild-eyed sadness looks at me from the eyes of those I love.

Aphorisms have never seduced anybody, but they have fooled some into considering themselves worldly-wise.

Vulgarity is innocent; urbanity is not.

Sentimentality is the respect the cold-hearted pay to feeling.

Health foods make promises that only the Second Coming could fulfill.

Romantics consider common sense vulgar.