If you paint a building shocking pink, that has no scale, it is just a huge mistake, but it's not in the scale of the city to have things like that. You know. So, not only because it's not appropriate, not only because it's offensive to the environment, I mean but among them also because that quantity of that color in the urban scale, is out of scale.

I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.

I started to begin to be interested in architecture and design when I was 14 years old, which was pretty early in life. And then I would start to look at architectural magazines and I eventually went to the school of architecture too, but one of the things I learned very early is that an architect should be able to design anything from a spoon to the city.

So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.

I started very early. I started to be interested in design when I was 14 years old, basically, and before I was just like anybody else, any other kid. I was playing with everything. I loved to do stage sets by cutting a piece of board and making a cut in three sides, flipping it down, making the stage.

In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.

A grid is like underwear, you wear it but it's not to be exposed.