...if all people doing desktop publishing were doctors we would all be dead!

If you paint a building shocking pink, that has no scale, it is just a huge mistake, but it's not in the scale of the city to have things like that. You know. So, not only because it's not appropriate, not only because it's offensive to the environment, I mean but among them also because that quantity of that color in the urban scale, is out of scale.

Styles come and go. Good design is a language, not a style.

Intellectual elegance [is] a mind that is continually refining itself with education and knowledge. Intellectual elegance is the opposite of intellectual vulgarity.

In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.

You cannot play the piano by telling a pianist what to do, go a little more to the left or to the right. And the same is for the computer, really. You have to play yourself to get the most out of it.

The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.