...if all people doing desktop publishing were doctors we would all be dead!

Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody.

The repercussion of ugliness is endless.

The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.

Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.

You do design because you feel it inside; you have a moral issue to spread quality in our environment.

There are people that thinks that type should be expressive. They have a different point of view from mine.