I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

If you paint a building shocking pink, that has no scale, it is just a huge mistake, but it's not in the scale of the city to have things like that. You know. So, not only because it's not appropriate, not only because it's offensive to the environment, I mean but among them also because that quantity of that color in the urban scale, is out of scale.

Designers take care of everything around us. Everything that is around us, this table, this chair, this lamp, this pen has been designed. All of these things, everything has been designed by somebody.

You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.

The scale relates to everything. The thickness of a pipe, the thickness of a leg of the furniture. Even color could have a scale.

Design is not art. Design is utilitarian, art is not.

...if all people doing desktop publishing were doctors we would all be dead!