Design is not art. Design is utilitarian, art is not.

The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.

Styles come and go. Good design is a language, not a style.

The repercussion of ugliness is endless.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

I like it to be visually powerful, intellectually elegant, and above all, timeless.

The scale relates to everything. The thickness of a pipe, the thickness of a leg of the furniture. Even color could have a scale.