Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.
Massimo VignelliI see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
Massimo VignelliDon't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.
Massimo VignelliMen's clothing hasn't changed in 200 years, maybe a lapel gets a little wider or a tie gets narrower from time to time. But it's usually always the same. There is stupidity in men's fashion. But women know who they are. They can change. Clothing is seductive for women. They get different personas by buying new clothes. But men don't.
Massimo Vignelli