Graphic Design is the communication of information in an appropriate visual manner.

The pencil you leave it there, and it's dead. It doesn't do anything and it doesn't move by itself. It doesn't offer anything; it's totally submissive to you.

The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.

If you do it right, it will last forever.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

Design is not art. Design is utilitarian, art is not.

There are people that thinks that type should be expressive. They have a different point of view from mine.