Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.

Graphic Design is the communication of information in an appropriate visual manner.

There are people that thinks that type should be expressive. They have a different point of view from mine.

Design without discipline is anarchy, an exercise of irresponsibilit y.

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

The pencil you leave it there, and it's dead. It doesn't do anything and it doesn't move by itself. It doesn't offer anything; it's totally submissive to you.

I like it to be visually powerful, intellectually elegant, and above all, timeless.