Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.

I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.

It is better to starve than get a bad client.

One life is too short for doing everything.

If you paint a building shocking pink, that has no scale, it is just a huge mistake, but it's not in the scale of the city to have things like that. You know. So, not only because it's not appropriate, not only because it's offensive to the environment, I mean but among them also because that quantity of that color in the urban scale, is out of scale.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

You cannot play the piano by telling a pianist what to do, go a little more to the left or to the right. And the same is for the computer, really. You have to play yourself to get the most out of it.