Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

Styles come and go. Good design is a language, not a style.

...if all people doing desktop publishing were doctors we would all be dead!

In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.

So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.

Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.