I like it to be visually powerful, intellectually elegant, and above all, timeless.

There is no design without discipline. There is no discipline without intelligence.

The computer needs...even by accident, offers incredible beautiful things that are very seductive. And if you forget about, or if you don't have an idea to begin with, it is very easy to be seduced and that is not a good use of the computer.

If you can design one thing, you can design everything.

The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.

In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.

Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.