I like it to be visually powerful, intellectually elegant, and above all, timeless.

The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.

If you can design one thing, you can design everything.

You cannot play the piano by telling a pianist what to do, go a little more to the left or to the right. And the same is for the computer, really. You have to play yourself to get the most out of it.

Good design is ubiquitous and forever.

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

The computer is really like a pencil, you know. It used to be. The pencil can do anything you want to, but you have to do it, and the same is with the computer.