Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
Massimo VignelliThe first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.
Massimo VignelliThe pencil you leave it there, and it's dead. It doesn't do anything and it doesn't move by itself. It doesn't offer anything; it's totally submissive to you.
Massimo Vignelli