The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.

The computer is really like a pencil, you know. It used to be. The pencil can do anything you want to, but you have to do it, and the same is with the computer.

Good design is ubiquitous and forever.

If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.