The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.

Middle management is a disease.

I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.

Design is not art. Design is utilitarian, art is not.

In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.

It’s not important to develop your own style but your own approach.

I started very early. I started to be interested in design when I was 14 years old, basically, and before I was just like anybody else, any other kid. I was playing with everything. I loved to do stage sets by cutting a piece of board and making a cut in three sides, flipping it down, making the stage.