The computer needs...even by accident, offers incredible beautiful things that are very seductive. And if you forget about, or if you don't have an idea to begin with, it is very easy to be seduced and that is not a good use of the computer.
Massimo VignelliGraphic Design is the communication of information in an appropriate visual manner.
Massimo VignelliI don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
Massimo VignelliI like it to be visually powerful, intellectually elegant, and above all, timeless.
Massimo VignelliI started to begin to be interested in architecture and design when I was 14 years old, which was pretty early in life. And then I would start to look at architectural magazines and I eventually went to the school of architecture too, but one of the things I learned very early is that an architect should be able to design anything from a spoon to the city.
Massimo Vignelli