I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.

The repercussion of ugliness is endless.

Scale is a mental - you can say that a lounger has scale, a building has scale, or an object has scale, or a page, or whatever if it's just right. A scale is a relationship to the object and the space surrounding it. And that dialogue could be music, or it could be just noise. And that is why it is so important, the sense of scale.

A designer without a sense of history is worth nothing

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

Graphic Design is the communication of information in an appropriate visual manner.

There are people that thinks that type should be expressive. They have a different point of view from mine.