I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.

Graphic Design is the communication of information in an appropriate visual manner.

The computer needs...even by accident, offers incredible beautiful things that are very seductive. And if you forget about, or if you don't have an idea to begin with, it is very easy to be seduced and that is not a good use of the computer.

In design, be logical, search for truth, be clear.

The scale relates to everything. The thickness of a pipe, the thickness of a leg of the furniture. Even color could have a scale.

You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.

You do design because you feel it inside; you have a moral issue to spread quality in our environment.