I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.

I like it to be visually powerful, intellectually elegant, and above all, timeless.

Good design is ubiquitous and forever.

One life is too short for doing everything.

The computer is really like a pencil, you know. It used to be. The pencil can do anything you want to, but you have to do it, and the same is with the computer.

If you can design one thing, you can design everything.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.