I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.

In design, be logical, search for truth, be clear.

If you do the best thing everyday of your life, but nothing shakes you nor shakes the table for you and others, it is stale and its not worth it.

Middle management is a disease.

Design without discipline is anarchy, an exercise of irresponsibilit y.

Styles come and go. Good design is a language, not a style.

Greed is really the religion of vulgarity.