In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.

You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

If you can design one thing, you can design everything.

There are people that thinks that type should be expressive. They have a different point of view from mine.

Design without discipline is anarchy, an exercise of irresponsibilit y.

The only way to stay in fashion is never be in. If you are never in fashion, you are never out of fashion.