Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.
Massimo VignelliYou do design because you feel it inside; you have a moral issue to spread quality in our environment.
Massimo VignelliThe first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.
Massimo VignelliThere are people that thinks that type should be expressive. They have a different point of view from mine.
Massimo Vignelli