Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.

I started very early. I started to be interested in design when I was 14 years old, basically, and before I was just like anybody else, any other kid. I was playing with everything. I loved to do stage sets by cutting a piece of board and making a cut in three sides, flipping it down, making the stage.

The computer needs...even by accident, offers incredible beautiful things that are very seductive. And if you forget about, or if you don't have an idea to begin with, it is very easy to be seduced and that is not a good use of the computer.

I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.

Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental.

Graphic Design is the communication of information in an appropriate visual manner.

There is no design without discipline. There is no discipline without intelligence.