I'm a bit of a connoisseur of Google criticism.
Everybody thinks their website is above average.
The next 30 days are going to pass whether you like it or not, so why not think about something you have always wanted to try and give it a shot for the next 30 days?
Think about what a user is going to type.
SEO is not synonymous to JUNK E-MAIL.
Mobile is important, and coming faster than most people in this room realize.