Much of the lifeblood of blogs is search engines - more than half the traffic for most blogs.

130 of Automattic's 150 employees work outside of our San Francisco headquarters. Why are so many companies stuck in this factory model of working?

One thing about open source is that even the failures contribute to the next thing that comes up. Unlike a company that could spend a million dollars in two years and fail and there's nothing really to show for it, if you spend a million dollars on open source, you probably have something amazing that other people can build on.

In my home office, I have two large, 30-inch computer monitors - a Mac and a PC. They share the same mouse and keyboard, so I can type or copy and paste between them. I'll typically do Web stuff on the Mac and e-mail and chat stuff on the PC.

I am an optimist, and I believe that people are inherently good and that if you give everyone a voice and freedom of expression, the truth and the good will outweigh the bad. So, on the whole, I think the power that online distribution confers is a positive thing for society. Online we can act as a fifth estate.

Technology is closing the gap between what one can imagine and what one can do and as a result the equality of opportunity is unmatched in human history.

One of the things I've been working on for the past few months is a radical simplification of the interface.