Go into the largest livestock operation, search out the darkest and tiniest stall or pen, single out the filthiest, most forlorn little lamb or pig or calf, and that is one of God's creatures you're looking at, morally indistinguishable from your beloved Fluffy or Frisky.

Let's just call things what they are. When a man's love of finery clouds his moral judgment, that is vanity. When he lets a demanding palate make his moral choices, that is gluttony. When he ascribes the divine will to his own whims, that is pride. And when he gets angry at being reminded of animal suffering that his own daily choices might help avoid, that is moral cowardice.

Religious people ... hold a kind and merciful view of life, the faith of the broken, the hounded, the hopeless. Yet too often, they will not extend that spirit to our fellow creatures.

We live in an age when you can prowl the streets of major cities and find human beings offering themselves in store windows, or just reach for the yellow pages and have them delivered. It is the same mindset at work, spreading in our world, and after a while this attitude can find nothing very special about anything or anybody, let alone whales.

My point is that when you look at a rabbit and can see only a pest, or vermin, or a meal, or a commodity, or a laboratory subject, you aren't seeing the rabbit anymore. You are seeing only yourself and the schemes and appetites we bring to the world-seeing, come to think of it, like an animal instead of as a moral being with moral vision.

To the factory farmer, in contrast to the traditional farmer with his sense of honor and obligation, the animals are production units, and accorded all the sympathy that term suggests.

An author describing the methods of intensive farming, or the excesses of sport hunting, or even the harsher uses of animals in science writes with confidence that most readers will share his sense of concern and indignation. Sounding the call to action-convincing people that change is not only necessary, but actually possible-is more problematic. In protecting animals from cruelty, it is always just one step from the mainstream to the fringe. To condemn the wrong is obvious, to suggest its abolition radical.