Identity is part of drama to me. Who am I, why am I behaving this way, and am I aware of it?
Matthew WeinerBut you know what, honestly? I'm not that interested in advertising. I think it's a great way... It's such a huge part of our culture. It's like saying, "Are you interested in hair?" It's such a part of our life, and it's such a reflection of how we feel about ourselves, and what we're interested in, and what we want to be.
Matthew WeinerI am a competitive person, but it's so hard to do a show. Anybody who gets to the point where they get their show on the air, I wish them the best. It's too hard. I'd rather waste energy thinking good things on myself.
Matthew WeinerEvery single word that's on the screen, I oversee. There's nothing that's shot, I'm not involved in. The scripts go through multiple drafts, and I work with the writers on all these things. And I'm extremely involved in the writing process.
Matthew WeinerThe other thing - and writers can say whatever they want - is casting. You need to find a person who can inhabit that role, who can not sugarcoat the bad stuff, and not be too hard on the good stuff, but who can come across as a three-dimensional human being with some depth and some thought about what they're doing. When you find James Gandolfini or Jon Hamm, someone who can inhabit this role but still has a natural humanity to them, no matter what they're doing? It's a gift.
Matthew WeinerSuccess has a lot of things that go along with it and I haven't experienced any personal resentment. I can't control any of that and I try not to worry about it. I hope that's not the case, you know. Most of the writers that I know and artists that I know understand what was going on. I think there's just as many things going on in the awards process that have to do with the show having won a few times.
Matthew Weiner