We share a culture focused on our clients.

If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

I have always been obsessed by the company and making sure that the company is the most contemporary, the most modern of all the players, and delivering the most accurate service for our client.

There are a lot of robots who can open clicks. And they can click instead of human beings and this is damaging the confidence and the trust that the client has on programmatic.

University is sheltered from the business world and they think they should not have any connection with the businesses because maybe the business is dirty or not very good.

We have to keep transforming ourselves to stay relevant for the future.

In Africa it's difficult to carry the money, it's difficult to have a banking system with tellers, with distribution of cash. So they are using their mobile phones.