We share a culture focused on our clients.

In Africa it's difficult to carry the money, it's difficult to have a banking system with tellers, with distribution of cash. So they are using their mobile phones.

I understand that people can start to say stop it, let me have a break and look at my emails without having an ad pop up.

There are a lot of robots who can open clicks. And they can click instead of human beings and this is damaging the confidence and the trust that the client has on programmatic.

Programmatic is a great thing. Let's be clear there's a zillion websites. It's extremely difficult to address messages.

We share a culture focused on our clients.

Legacy doesn't mean a lot because once you have left, even if you are one of the biggest individual shareholders it only means [a small amount of influence]. But it's something I'm very pleased about.