In Africa it's difficult to carry the money, it's difficult to have a banking system with tellers, with distribution of cash. So they are using their mobile phones.

Young people are in despair. They want a job, a real job, and we as society are guilty of not offering it.

We have to become more digitized and based on data, but ideas and passion will last forever.

Programmatic is a great thing. Let's be clear there's a zillion websites. It's extremely difficult to address messages.

If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

We have to keep transforming ourselves to stay relevant for the future.

Sometimes you believe that you are targeting a 25-35-year-old young woman and you see that there is a crowd of 78-year-old people who are coming to buy some underwear, so it's not exactly the same kind of underwear that you have to sell.