We have to become more digitized and based on data, but ideas and passion will last forever.

University is sheltered from the business world and they think they should not have any connection with the businesses because maybe the business is dirty or not very good.

If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

In Africa it's difficult to carry the money, it's difficult to have a banking system with tellers, with distribution of cash. So they are using their mobile phones.

Programmatic is a great thing. Let's be clear there's a zillion websites. It's extremely difficult to address messages.

The reason why Nokia has been built in Finland is simply because Finland was very far behind in terms of infrastructure, so it was relatively easy to implement new technology.

Legacy doesn't mean a lot because once you have left, even if you are one of the biggest individual shareholders it only means [a small amount of influence]. But it's something I'm very pleased about.