There are a lot of robots who can open clicks. And they can click instead of human beings and this is damaging the confidence and the trust that the client has on programmatic.
Maurice LevyI think the conventional wisdom is vastly true. There will be a huge growth in mobile, and this is something we are witnessing every day.
Maurice LevyIf you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.
Maurice LevyI understand that people can start to say stop it, let me have a break and look at my emails without having an ad pop up.
Maurice Levy