If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

Programmatic is a great thing. Let's be clear there's a zillion websites. It's extremely difficult to address messages.

I understand that people can start to say stop it, let me have a break and look at my emails without having an ad pop up.

There are a lot of robots who can open clicks. And they can click instead of human beings and this is damaging the confidence and the trust that the client has on programmatic.

University is sheltered from the business world and they think they should not have any connection with the businesses because maybe the business is dirty or not very good.

We all say data is the next white oil. [Owning the oil field is not as important as owning the refinery because what will make the big money is in refining the oil. Same goes with data, and making sure you extract the real value out of the data.]

Sometimes you believe that you are targeting a 25-35-year-old young woman and you see that there is a crowd of 78-year-old people who are coming to buy some underwear, so it's not exactly the same kind of underwear that you have to sell.