If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

Programmatic is a great thing. Let's be clear there's a zillion websites. It's extremely difficult to address messages.

Camera but no selfies, which represent selfishness and egotism. Social media? Again: not really me.

In Africa it's difficult to carry the money, it's difficult to have a banking system with tellers, with distribution of cash. So they are using their mobile phones.

If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

I have always been obsessed by the company and making sure that the company is the most contemporary, the most modern of all the players, and delivering the most accurate service for our client.

I think the conventional wisdom is vastly true. There will be a huge growth in mobile, and this is something we are witnessing every day.