If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

If you look at the population of the world you have roughly 15% that will always be resisting advertising. Fifteen percent of something which has not yet been reached.

Sometimes you believe that you are targeting a 25-35-year-old young woman and you see that there is a crowd of 78-year-old people who are coming to buy some underwear, so it's not exactly the same kind of underwear that you have to sell.

I take around 60 trips a year for business so I can't say that I enjoy the act of travelling itself. I wish I could be transported to my destination without having to go on the journey to get there.

I think the conventional wisdom is vastly true. There will be a huge growth in mobile, and this is something we are witnessing every day.

I have never thought of legacy or what I want to achieve.

We have to become more digitized and based on data, but ideas and passion will last forever.