Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
Maurice SaatchiTrue Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.
Maurice Saatchi