The Tories win elections when they lead on economic competence.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

The Tories win elections when they lead on economic competence.

Politics is not a world for the squeamish or fainthearted.

Sibling relationships are complicated. All family relationships are. Look at Hamlet.

Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.