The Tories win elections when they lead on economic competence.

Sibling relationships are complicated. All family relationships are. Look at Hamlet.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

I write in the most distressingly slow way in terms of punctuation and grammar.

There is no rivalry between Google and traditional advertising.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.