True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.

I don’t have to win. I just have to make you lose.

The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.

Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.

Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.