True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.
Maurice SaatchiSimplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Libertรฉ, รฉgalitรฉ, fraternitรฉ'.
Maurice SaatchiNobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.
Maurice SaatchiPolitics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.
Maurice Saatchi