Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.
Advertising at its worst will be killed by the Internet. And rightly so.
All media owners want to attract advertising revenue. Google is no different.
My mother was very protective of her four boys.
There is no rivalry between Google and traditional advertising.
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.