Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.

True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.

I'm instinctively a Conservative.

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

My mother was very protective of her four boys.