Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

I don’t have to win. I just have to make you lose.

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

Poetry can't cure cancer, but it can save your life until you die.

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.