Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

My mother was very protective of her four boys.

There is no rivalry between Google and traditional advertising.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

I don’t have to win. I just have to make you lose.