I'm instinctively a Conservative.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

Sibling relationships are complicated. All family relationships are. Look at Hamlet.

It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

Politics is not a world for the squeamish or fainthearted.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.