Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'.
Advertising at its worst will be killed by the Internet. And rightly so.
Speaking up for America has become a lonely ordeal.
All media owners want to attract advertising revenue. Google is no different.
I don’t have to win. I just have to make you lose.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.