Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.
I'm instinctively a Conservative.
Sibling relationships are complicated. All family relationships are. Look at Hamlet.
There is no rivalry between Google and traditional advertising.
All media owners want to attract advertising revenue. Google is no different.
Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.