Politics is not a world for the squeamish or fainthearted.
Advertising at its worst will be killed by the Internet. And rightly so.
Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.
Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.
I don’t have to win. I just have to make you lose.
There is no rivalry between Google and traditional advertising.