Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.

All media owners want to attract advertising revenue. Google is no different.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

The Tories win elections when they lead on economic competence.

Poetry can't cure cancer, but it can save your life until you die.

I write in the most distressingly slow way in terms of punctuation and grammar.