We need to move from comparative advantage to perpetual advantage.

Ideally, you will develop strategic response to your place in the corporate lifecycle to identify new paths of strategic renewal. You will look for new growth curves that can be started early enough to replace declining products and you will try to identify whole new curves that will take the organisation to new levels of growth as a whole.

Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.

Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.

Following the rules of your industry will only get you so far.

Change is inevitable, progress is not.

We need to move from comparative advantage to perpetual advantage.