Brilliant strategy is the best route to desirable ends with available means.

Change is not overcoming inertia as much as it is redirecting, guiding, tweaking what already is and what has already happened. We must believe that we can make choices and that those choices can alter the future.

Corporate strategy is usually only useful if you get people engaged with helping you to make it work.

All failure is failure to adapt, all success is successful adaptation.

If you change the rules of the market, you can be more successful than your competitors.

Ideally, you will develop strategic response to your place in the corporate lifecycle to identify new paths of strategic renewal. You will look for new growth curves that can be started early enough to replace declining products and you will try to identify whole new curves that will take the organisation to new levels of growth as a whole.

We need to move from comparative advantage to perpetual advantage.