What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

Change is inevitable, progress is not.

Strategy is about shaping the future.

All failure is failure to adapt, all success is successful adaptation.

We need to move from comparative advantage to perpetual advantage.

Strategists who don’t take time to think are just planners.

Strategy and culture should have breakfast together.