Whenever a maker and a thinker get together, really cool stuff happens.
Corporate strategy is usually only useful if you get people engaged with helping you to make it work.
Strategy and culture should have breakfast together.
We need to move from comparative advantage to perpetual advantage.
Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.
The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.