The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.
The real heart of strategy is the strategist.
Innovation is new stuff that is made useful.
Brilliant strategy is the best route to desirable ends with available means.
Strategy and culture should have breakfast together.
Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.