Following the rules of your industry will only get you so far.

The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.

With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

Innovation is new stuff that is made useful.

Strategy is not a solo sport, even if you're the CEO.

The real heart of strategy is the strategist.

Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.