Following the rules of your industry will only get you so far.

Ideally, you will develop strategic response to your place in the corporate lifecycle to identify new paths of strategic renewal. You will look for new growth curves that can be started early enough to replace declining products and you will try to identify whole new curves that will take the organisation to new levels of growth as a whole.

Our need for innovation has shifted power closer to the source of that power-Us. We are the future.

The real heart of strategy is the strategist.

The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.

Dont be a life spectator.. take the plunge.

Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.