How much time have you invested in thinking about strategy? How many options have you considered before the plan was written? How have you ensured that the thinking behind the plan is challenged? How much time do you spend exploring trends, possibilities and cool stuff? How much time is spent playing with ideas, hopes and dreams?

Change is not overcoming inertia as much as it is redirecting, guiding, tweaking what already is and what has already happened. We must believe that we can make choices and that those choices can alter the future.

Strategy is not a solo sport, even if you're the CEO.

Innovation is new stuff that is made useful.

Strategists who don’t take time to think are just planners.

What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

We need to move from comparative advantage to perpetual advantage.