If you change the rules of the market, you can be more successful than your competitors.

Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.

How much time have you invested in thinking about strategy? How many options have you considered before the plan was written? How have you ensured that the thinking behind the plan is challenged? How much time do you spend exploring trends, possibilities and cool stuff? How much time is spent playing with ideas, hopes and dreams?

Strategy is not a solo sport, even if you're the CEO.

If you change the rules of the market, you can be more successful than your competitors.

Following the rules of your industry will only get you so far.

All failure is failure to adapt, all success is successful adaptation.