Corporate strategy is usually only useful if you get people engaged with helping you to make it work.
Max McKeownThe task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.
Max McKeownOur need for innovation has shifted power closer to the source of that power-Us. We are the future.
Max McKeownBecoming a strategic thinker is about opening your mind to possibilities. It’s about seeing the bigger picture. It’s about understanding the various parts of your business, taking them apart, and then putting them back together again in a more powerful way. It’s about insight, invention, emotion and imagination focused on reshaping some part of the world.
Max McKeown