Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.

Innovation is new stuff that is made useful.

If you change the rules of the market, you can be more successful than your competitors.

We need to move from comparative advantage to perpetual advantage.

Strategy is not a solo sport, even if you're the CEO.

What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

Following the rules of your industry will only get you so far.