Silicon Valley is 130 miles from Sacramento, but it might as well be a million miles away given how it operates.

In my judgment, we have to avoid, at all costs, tax increases. That would be the worst possible thing to do and will make a bad economy even worse. Beyond that, targeted tax relief should be expanded upon.

When people use your brand name as a verb, that is remarkable.

We have always said that advertising is just the icing on the cake. It is not the cake.

I want to spend 100 percent of my time focused on what I think I can make the biggest difference on as the governor of California.

Well, California used to be in the dream-making business, and unfortunately what's happened I think we're now in the dream-breaking business.

We can put our head in the sand and continue to lose jobs overseas and to other states, or we can say, 'You know what? We are not going to lose another job from California, and we're going to be the very best place to start and grow a business.' So I'll be the chief sales officer for California businesses.