Music video directors, who conceive, write and direct these works, enjoy no creative rights, receive no ongoing financial benefit from the sale of our work, and many times are not even credited.

When I joined Granada - which, you don't want to start crying about these things, but Granada was a very, very hot place to be, it was my good fortune to be there at that time - the BBC was firmly asleep.

He wasn't, but producers are by definition annoying because they have a different agenda from you. They're trying to stop you spending money and you're trying to not spend money, but at the same time we're great artists.

I've never much been interested in doing films that no one gets to see.

I'd love to direct commercials on Caribbean beacheswith luscious women rubbing on suntan lotion, but all I get arethese documentary-type things.

So I do tend to do documentaries where I can move in and out of them.

Music video directors, who conceive, write and direct these works, enjoy no creative rights, receive no ongoing financial benefit from the sale of our work, and many times are not even credited.