Hollywood has to start finding more original stuff They've got to start by not depending on, 'What can we churn back out? How can we regurgitate this?' That's why I want to redo the feel of Transformers. That's why I wanted to start with a new cast. You want it to feel fresh, and you want to make it feel different than the other three.

Some nights I sleep like a baby. Other nights it's, Oh God, I just came up with a bomb shot.

It is really cool to have created a movie that has turned out to become the biggest movie of the year.

I can be very reserved about things. My business side isn't shy. I can be like a general. But I've got a shy side. I'm also a lot deeper than people think, and a lot more sensitive. But I don't let people in too much.'

I allow a lot of room for improvisation and funny stuff. I always feel planned.

I was talking to one of the writers about our target audience, and he was insulted that I used that term. But if you're given $60 million to make a film, you'd better know who your target audience is. That's who's going to pay back the bills you run up.

There are things that I invented - the creaky geriatric robot that is always grumpy, for example, or the little wheelie guy, he's not in the Hasbro lore. But kids love that stuff - this little guy as a pet on a chain. They gravitate towards it.