There are things that I invented - the creaky geriatric robot that is always grumpy, for example, or the little wheelie guy, he's not in the Hasbro lore. But kids love that stuff - this little guy as a pet on a chain. They gravitate towards it.

For me, the great joy is to watch an audience watching what I've made. To hear not a peep from the audience at the right moment, and then to hear the laughs and the cheers.

You get the most 3D effect when it starts about three to four seconds, that's when it starts feeling 3D. And then what you do, quick shots are always flat.

Its... a hard thing for a director, to think you came up with a shot, something from your mind, and someone died while doing it. Its the worst thing youll ever have to live with. It was very hard for me to get back on the horse again.

Some nights I sleep like a baby. Other nights it's, Oh God, I just came up with a bomb shot.

What I look for in a script is something that challenges me, something that breaks new ground, something that allows me to flex my director muscle. You have got to think fast in this business, youve got to keep reinventing yourself to stay on top.

Directing is not a job. It's more like a career. Which is great!