There are things that I invented - the creaky geriatric robot that is always grumpy, for example, or the little wheelie guy, he's not in the Hasbro lore. But kids love that stuff - this little guy as a pet on a chain. They gravitate towards it.

Nobody in the world knew about Megan Fox until I found her and put her in 'Transformers.' I like to think that I've had some luck in building actors' careers with my films.

I can be very reserved about things. My business side isn't shy. I can be like a general. But I've got a shy side. I'm also a lot deeper than people think, and a lot more sensitive. But I don't let people in too much.'

There are things that I invented - the creaky geriatric robot that is always grumpy, for example, or the little wheelie guy, he's not in the Hasbro lore. But kids love that stuff - this little guy as a pet on a chain. They gravitate towards it.

Everybody knows about Pearl Harbor. The thing that really fascinated me is that through this tragedy there was this amazing American heroism.

Hollywood has to start finding more original stuff They've got to start by not depending on, 'What can we churn back out? How can we regurgitate this?' That's why I want to redo the feel of Transformers. That's why I wanted to start with a new cast. You want it to feel fresh, and you want to make it feel different than the other three.

I was talking to one of the writers about our target audience, and he was insulted that I used that term. But if you're given $60 million to make a film, you'd better know who your target audience is. That's who's going to pay back the bills you run up.