There are things that I invented - the creaky geriatric robot that is always grumpy, for example, or the little wheelie guy, he's not in the Hasbro lore. But kids love that stuff - this little guy as a pet on a chain. They gravitate towards it.
Michael BayIts... a hard thing for a director, to think you came up with a shot, something from your mind, and someone died while doing it. Its the worst thing youll ever have to live with. It was very hard for me to get back on the horse again.
Michael BayI was talking to one of the writers about our target audience, and he was insulted that I used that term. But if you're given $60 million to make a film, you'd better know who your target audience is. That's who's going to pay back the bills you run up.
Michael Bay