Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.

If typography is calling attention to itself, it's taking that attention away from what the words are saying.

I think different designers have different points of view and different strong personalities can influence the way certain cities are perceived.

We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both of those experiences are really important to communicating information, especially when that information involves complex ideas.

There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.

Graphic design is the fiction that anticipates the fact.

We get used to things, and we like reading the way we're used to reading.