There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.

Not everything is design. But design is about everything. So do yourself a favor: be ready for anything.

It's a cliché, but typefaces are really just ingredients.

I believe sans serif typefaces - today upheld as models of neutrality and legibility - were called "Grotesques" in the 19th century because people thought they were hideous. But now we're used to them.

I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?

Every little job counts. Design counts.

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.