Graphic design is the fiction that anticipates the fact.

No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.

The scientists at CERN were actually surprised that people commented on this. Reportedly Fabiola Gianotti, the coordinator of the CERN program to find the Higgs Boson, was asked why she had selected Comic Sans. She simply said, "Because I like it."

If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.

I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.

If you look at the Olympic graphics for Mexico or Los Angeles, those programs don't look contemporary by today's eyes but they really look like they are of their place and time.

The truth about logos is that they are not that hard to do.