A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.

BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.

I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.

A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.

The truth about logos is that they are not that hard to do.

I believe sans serif typefaces - today upheld as models of neutrality and legibility - were called "Grotesques" in the 19th century because people thought they were hideous. But now we're used to them.

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.