BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.

We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both of those experiences are really important to communicating information, especially when that information involves complex ideas.

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.

I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.

If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.

I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.